Recent reports suggest that Apple will shut down Beats Music on the 30th of November 2015. Even though all the Beats subscriptions will end on that day, Apple is still encouraging subscribers to migrate their user profiles to Apple Music by saying that:
“…On Apple Music, You’ll Get Even Better Recommendations Based On Music You Already Listen To And Love, 24/7 Global Radio With Beats 1, Exciting Material From Your Favorite Artist, And More.”
This decision to shut Beats Music down has come less than six months after the company unveiled Apple Music. The appearance of Apple Music is said to have marked a departure from Apple’s stance on resisting the adoption of any music subscription model for its users. This service offers users recommendations based on purchases made over Apple’s iTunes Store or chosen on-demand from an online catalog. Apple Music also includes Beats 1, which is a 24X7 radio station. Apart from this the service also offers something called ‘Connect’ where artists can interact with their well-wisher or fans to share songs directly to their iPhones.
Since its launch, Apple Music has gathered 6.5 million subscribers, however this number still does not beat Spotify’s 25 million paid members and 50 million unpaid members. Furthermore, Apple has even released the service for Android users. Therefore, with the reach of Apple Music extending to more than just its customers, the discontinuation of Beats Music should not make much of a difference to the tech mogul.